Supplier News

All the news from relating to those organisations servicing data needs

Experian has signed deals with five more companies to implement its CrossCore fraud and cyber security product as its strenghtens its offensive against online crooks. CrossCore was launched in June, and offers a ‘plug-...
German enterprise software giant SAP has bought independent media attribution specialist Abakus, which it is claimed offers advertisers a clearer idea about which marketing activities drive consumers toward a conversion...
Experian is warning consumers to be more vigilant than ever with their personal data over the festive season, as savings account fraud has rocketed to twice the rate it was two years ago. The number of fraudulent...
MediaMath, a leading independent programmatic company for marketers, has boosted its data management platform with the launch of Adaptive Segments, a product which it claims allows agencies and marketers to create,...
“In their race to become unicorns - a company with a $1 billion valuation - software companies are making sub-optimal choices. As a result, they are becoming sub-prime unicorns,” George Mathew, president and COO of data...
Acxiom-owned LiveRamp, which specialises in linking offline and online data in so-called “data onboarding”, is launching a scheme for marketing technology providers which it is claimed will give them the ability to...
Aprimo, the business formed by the private equity company which bought Teradata’s marketing operations, has launched an "an advanced distributed channel marketing software platform" within its marketing operations...
Senior managers have bought out the campaign management assets of Alterian from parent company SDL, reviving what was one of the best-known and early entrants into the cross-channel campaign management market. The move...
CRM solutions provider Maximizer Software has released Maximizer CRM 2017, aimed at helping businesses use their application as a system of engagement that manages the entire customer lifecycle, from acquisition through...
RBS and Deloitte will be discussing their implementation of blockchain solutions as part of a new event intended to help business leaders and C-suite executives to understand this emerging data technology. Hosted for...

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