Supplier News

All the news from relating to those organisations servicing data needs

Hopewiser and The Ark have partnered to launch a new all-in-one data cleansing and suppression solution which is intended to help meet new data quality standards ushered in by GDPR. It provides one-stop access to the...
Anybody working in business intelligence, planning or predictive analytics will be familiar with the scenario. “We come across companies which are being run from spreadsheets, so the decisions being made are only as...
“There is confusion around the term data science - it’s understood to mean different things.” According to Sean Owen, director of data science, Cloudera, part of the problem is the technology being used, especially the...
Experian has signed deals with five more companies to implement its CrossCore fraud and cyber security product as its strenghtens its offensive against online crooks. CrossCore was launched in June, and offers a ‘plug-...
German enterprise software giant SAP has bought independent media attribution specialist Abakus, which it is claimed offers advertisers a clearer idea about which marketing activities drive consumers toward a conversion...
Experian is warning consumers to be more vigilant than ever with their personal data over the festive season, as savings account fraud has rocketed to twice the rate it was two years ago. The number of fraudulent...
MediaMath, a leading independent programmatic company for marketers, has boosted its data management platform with the launch of Adaptive Segments, a product which it claims allows agencies and marketers to create,...
“In their race to become unicorns - a company with a $1 billion valuation - software companies are making sub-optimal choices. As a result, they are becoming sub-prime unicorns,” George Mathew, president and COO of data...
Acxiom-owned LiveRamp, which specialises in linking offline and online data in so-called “data onboarding”, is launching a scheme for marketing technology providers which it is claimed will give them the ability to...
Aprimo, the business formed by the private equity company which bought Teradata’s marketing operations, has launched an "an advanced distributed channel marketing software platform" within its marketing operations...

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