The 2016 Winners

DataIQ is proud to announce its winners for the DataIQ Talent Awards for the third year running.

Congratulations to both our winners and those who were shortlisted – we’ve had another year of record-breaking entries and we’re delighted to see so much talent continuing to shine in the data industry. You can download the offical winners brochure by scrolling down to the bottom of this page. 

Data Professional - Client
Brief: Data has many faces - from managing the data asset to dealing with privacy issues, from maintaining data quality to building up sustainable data sources. All of these activities have two things in common - they ensured the business had the data it needed and they had a data professional at their heart.

Winner:

  • Fedelma Good, Barclays Bank Plc

Shortlist:

  • Jeremy Clarke, Great Western Railway

Data Professional - Services
Brief: From managing databases to integrating marketing technology, from maintaining data quality to building up sustainable data sources, data professionals in the services sector are an essential component of many client’s data projects. This award recognises their contribution to that success.

Winner:

  • Ben Braiden, Havas helia

Shortlist

  • Kieron Karue, MarketingFile
  • Matt Heffer, Merkle | DBG
  • Zoe Palethorpe, Omnis Data Limited
  • Emma Street, RAPP

Data Innovator of the Year
Brief: Change is the only constant in data with new sources and uses emerging all the time. From analytics and visualisation through to integration, matching or enhancement, there is always something new to discover and added value to create. This award recognises the company (end-user, supplier, vendor or consultant) whose innovation is considered by the judges to represent the most striking data innovation on offer.

Winner:

  • RBS   

Shortlist:

  • Christies & RAPP
  • Criteo
  • DBS Datamarketing
  • fast.MAP
  • Massive Analytic Ltd
  • Merkle|Periscopix

Data-Driven Direct Mail Advertiser(s)
Brief: Physical communications have tremendous impact, especially if they are tightly targeted and/or personalised. If you have brought the power of data and analytics to bear on inserts and mail (targeted or unaddressed), this award could have your name all over it.

Winner:

  • MarketReach from Royal Mail with News UK

Shortlist

  • Meera Naik, Comic Relief
  • Protyre and the Purple Agency   

Data-Driven Digital Marketer(s)
Brief: Analyse, model, optimise. It doesn’t matter which channels you are using or the data you apply, if this is how you are approaching your marketing, this is the category for you. Your marketing builds its propositions, media choices and targets based on insight and loops metrics back into the planning cycle. 

Winner:

  • BI Team, giffgaff

Shortlist:

  • Richard Anning. Aquila Insight
  • Emma Presley and the Jack Wills team, Starcount

Data-Driven Brand Marketer(s)
Brief: Your brand is high-profile, but behind the scenes it is a data champion. Understanding customer needs, defining propositions and services, delivering tailored content - everything you know about the market is aligned with the brand to deliver a high-quality customer experience.

Winner:

  • Barclays Premier On-boarding Team, Barclays

Shortlist:

  • Diageo datanova team, Havas helia
  • Investec Team, Starcount
  • Alex Morris, Tui Travel  & The Serendipity2 Team

Marketing Technologist
Brief: Marketing processes and automation are complex engines to build and keep working. Successful programmes have an individual at their heart who understands the connections, can keep on top of the IT challenges, yet also maintain a clear business focus. If that sounds like you, this is your category.

Winner:

  • Francis Wallinger, Alchemetrics Ltd

Shortlist

  • Stewart Worthington, Serendipity2
  • Kelvin Lim, Unilever

Data Governance and Privacy Professional(s)
Brief: Data governance is all about team work - cross-functional committees that ensure the data asset is managed, protected and used in a compliant, yet enabling way within every business function. If you and your colleagues have made a real difference to the data governance culture in your organisation over the last year, this is your category.

Winner

  • Russell Barton, Barclays Bank Plc

Shortlist

  • MI Information Policy and Governance Team, British Gas
  • IDS Data Governance Team, Sky plc

Analytics and Insight Leader
Brief: Every business wants insight - not every business functions wants its outputs. Driving the adoption of analytics and ensuring it gets through the political filter to deliver potentially game-changing insights requires the efforts of visionary, dedicated practitioners.

Winner:

  • Nick Milne, Telefonica UK

Shortlist:

  • Amanda Spencer, Aquila Insight
  • Zahra Mawani, Capita
  • James Da Souza, Post Office Limited in collaboration with RAPP   

Data Scientist/Big Data Leader
Brief: From deep diving into unstructured data to finding an appropriate model to explain data patterns, the data scientist is on a voyage of discovery to find actionable and valuable insights in an ocean of information. Been there, done that? Get this.

Winner:

  • Vasileios Vasileiou, Profusion

Shortlist:

  • Nikolas Vardakis, Capita
  • Martin Benson, Jaywing
  • James Cocker, Telefonica UK

Data Quality Programme Leader or Team
Brief: All the data in the world is of no value if it fails to meet quality thresholds. Adopting appropriate processes, technologies and policies around data quality can have a substantial beneficial impact on how the data asset can be leveraged by the business.

Winner:

  • Russell Barton, Barclays Bank Plc

Shortlist:

  • Paul Fulton, D&B

Customer/CRM Champion(s)
Brief: Customer relationships are critical to profitability. Managing them involves a blend of people, process and technology and also requires an individual (or team) willing to champion the cause of the customer and argue for what is the right next best action or offer. Done that? Then congratulations - come and get your award.

Winner:

  • Customer Experience Data & Analytics team, RBS

Shortlist

  • Dan Cooper, Wunderman UK
  • Royal Mail & Havas helia Team

Best Place to Work in Data
Brief: Data practitioners are passionate about what they do, but they need the right environment in which to apply their energies and skills. Organisations are increasingly recognising that if they want to attract unicorns with those qualities, they better have a magic forest for them to work in.

Winners:

  • Merkle|Periscopix
  • RAPP

Shortlist:

  • Alchemetrics Ltd
  • Aquila Insight
  • TMW Unlimited Data  

New Talent Award
Brief: A new generation of analysts, data managers, modellers and statisticians is vital to keep the data industry up and running. To encourage those who have chosen to join this rapidly expanding profession, this category is for a uniquely-talented individual whose arrival has transformed or significantly benefitted the organisation.

Winners:

  • Alice Hodgson, Aquila Insight
  • Anna Kiel, AudienceNet

Shortlist:

  • Masibu Manima, BMJ
  • Mitch Vidler, Jaywing
  • Maya Foley, News UK

Transformation Through Data Award
Brief: Introducing data and analytics into an organisation will bring about significant advantages, ranging from improved performance in critical business functions through to identifying new opportunities and changes to the business model. This award recognises the companies who have been brave enough to undertake deep changes to their culture, processes and technology to let that happen.

Winner:

  • Sony & Aquila Insight

Shortlist:

  • Analytics and Service Development Team, Capita
  • Giffgaff
  • Customer Analytics Centre of Excellence, Post Office
  • Data and Analytics Team, RBS

"Data is the New Creative"
Brief: There are many ways to apply data and insight across a business. This category is looking for examples of individuals who have been “thinking outside the box” based on what the data resource has to say. It’s for the bold and the brilliant. It’s for you.

Winner:

  • Ken Martin, Wunderman UK

Shortlist

  • Raffael Strassing, Barclays Bank Plc
  • David Cole, fast.MAP
  • Daryl West, Telefonica UK

Presentations & Reports: 

The real difference between successful data-driven companies and the rest is in the people and teams making sense of data and utilising the technology.