Tag or Interest: Data Strategy

  1. 16/03/2017 - 11:30 Type of content: News
    MEPs have called on the European Commission, member states and individual data regulators to strengthened transparency of algorithms that companies use when tapping into so-called big data, to minimise the risk of consumers being given different prices of a product...
  2. 13/03/2017 - 09:45 Type of content: Report or Whitepaper
    Earlier this year, Rapp set out to discover the meaning of value among UK consumers and identify the ‘levers’ that brands need to pull in order to drive value perception among customers. The research findings suggest that the contemporary marketplace is very...
  3. 13/03/2017 - 09:45 Type of content: Report or Whitepaper
    The data apocalypse is looming: a data sharing "recession" is approaching.     How can brands survive?   It can be done, but it’s not just a matter of changing a few words in your privacy policy,...
  4. 10/03/2017 - 13:30 Type of content: News
    Consumers are becoming increasingly sceptical about sharing their personal data with brands, while half of senior marketers do not know how to offer value in return, a factor which, according to a new study, has the potential to lead to a data sharing recession for...
  5. 03/03/2017 - 09:45 Type of content: Report or Whitepaper
    How to use customer insight to find your next profitable prospects.    Traditionally, the approach to marketing is to generate as many new prospects as possible through multiple channels. Today, there is a growing shift...
  6. 09/02/2017 - 16:45 Type of content: News
    The UK Government has pledged to boost its data strategy by appointing a new chief data officer and advisory board as it seeks to deliver improved data discovery tools and data sharing as well as open data that could help businesses grow. The promise, included in...
  7. 06/02/2017 - 09:45 Type of content: Report or Whitepaper
    Today’s merchants – big and small – have more control over their online purchase path and can effectively recover shoppers and their nearly lost revenue. Think of how many consumers don’t make it all the way to the cart. What are you doing to reach out to them...
  8. 06/02/2017 - 09:45 Type of content: Report or Whitepaper
    Last year, Bronto was talking enthusiastically about cart recovery messaging – and for good reason. For commerce marketers who adopted it, the approach was a huge success - delivering solid returns.    So what’s on the horizon for 2017? ...
  9. 25/01/2017 - 09:45 Type of content: News
    UK retailers have become so obsessed with targeting so-called millennials - those aged under 35 to the unitiated - that they risk losing touch with the market segment which has the bigger spending power, the over 55 "baby boomers", and with it their long-term loyalty...
  10. 15/12/2016 - 14:30 Type of content: Blog
    Data and analytics have become indispensable for marketers during 2016, yet most of us would agree that we’ve barely scratched the surface of what’s possible.  Here’s six data-driven marketing trends that I predict for 2017: 1.) Marketers will adopt advanced...

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