Reports, Whitepapers, Research & Presentations
Great DataIQ content to build your data knowledge
DataIQ has created the definitive list of power players; the people we believe possess the most influence, profile, experience and knowledge to drive the vibrant data-driven marketing industry...
This report provides a year-on-year comparative analysis into marketing challenges, the issues associated with the use of customer data and has uncovered a startling finding - poor quality customer data is costing UK organisations 6% of revenue every year...
Peter Galdies, Development Director, DQM GRC has responded to the top 25 questions that were asked during the GDPR webinar hosted by DataIQ in November 2016.
In early 2016, DataIQ staged a unique event for the data industry - a day-long series of moderated roundtable discussions covering a wide range of issues likely to impact on businesses during 2016. This report contains the key discussion points which emerged from conversations around real-time marketing.
The real difference between successful data-driven companies and the rest is in the people and teams making sense of data and utilising the technology. That's why we developed the DataIQ Talent Awards - to recognise individual and team performance, rather than their brands and campaigns.
In early 2016, DataIQ staged a unique event for the data industry - a day-long series of moderated roundtable discussions covering a wide range of issues likely to impact on businesses during 2016. This report contains the key discussion points which emerged from conversations around the General Data Protection Regulation (GDPR).
This whitepaper is the final report of a four-part series, and specifically focuses on how new rules and opportunities around profiling can be aligned with the data-literate individual’s expectations.
This whitepaper is the third of a four-part series, and specifically focuses on how organisations can prepare for the new legislation, what consumers expect in terms of data validation and access, as well as how companies manage their data for maximum effect.
This report is the second of a four-part series that focuses on the likely impact the new GDPR will have on business critical processes. The "Protection" report specifically covers how organisations can protect themselves and comply with the new legislation - and ultimately avoid becoming the next data disaster.
This report is the first of a four-part series that focuses on the likely impact the new GDPR will have on business critical processes. The "Permission" report specifically covers the issue of consumers giving their consent to a company to use their personal information.
In many organisations the reality of data-driven marketing is often far behind the claimed adoption curve. This new research report reveals some of the key reasons why...
To limit the effects of a damaging data theft or loss organisations need to adopt a programme of data loss identification and prevention - This whitepaper gives our 12 Big Steps to getting started.
Customer data can provide significant insights into what is driving behaviours, from moving house to switching suppliers - Yet too many companies are focussed just on acquisition...
This whitepaper examines the strategic need to understand where data risks arise and outlines the basic steps which can be taken to bring those risks under control.
Protecting your organisation's data is a top priority, but where do you start? The whitepaper covers the process of information risk and data risk security auditing with a basic template for you to follow, helping you protect your business.
White Stuff CRM Manager Stuart Crawley spoke about the first steps of customer analysis for big business. With insights into some surprising results from careful data analysis and some cautionary tales...
This research looks at which technologies and disciplines are attracting budget and gaining traction. The report should help any data or marketing professional who needs to understand trend and attract budget.
This is the original IQBigData50 first showcasing the individuals making extraordinary strides in the field of data innovation.
This DataIQ Security Research examines the current state of data security risks as they are perceived, practiced and predicted to occur amongst our community of data professionals.