Market Insight

Informative whitepapers and research from our service
community to help build your data knowledge

A BlueVenn survey of 202 marketers across US and UK to discover the “mythical beasts” of data marketing
This guidebook takes a closer look at data analytics – the marketer's monster under the bed – to learn whether there really is a 'marketing skills gap', or a 'marketing technology...
Bronto teamed up with Oracle and curated a small assortment of the 2016 holiday emails, highlighting what worked – and what didn’t.
This whitepaper by Bronto and Oracle lays out a framework to help you identify commerce marketing automation platforms that best meet your needs.
This whitepaper produced by data compliance experts DQM GRC will attempt to clarify the specific security needs that organisations must consider arising from the GDPR and will highlight some of the...
A data sharing "recession" is approaching. How can brands survive? Rapp's three step customer-centric approach to the data value exchange will genuinely help brands understand, adapt...
Rapp set out to discover the meaning of value among UK consumers and identify the ‘levers’ that brands need to pull in order to drive value perception among customers.
In this eBook BlueVenn will teach you about a process called ‘Money Mapping’ - which enables marketers to forget the costly ‘scattergun’ approach and instead focus on generating the most profitable...
The truth is that no one can reliably predict the future of marketing technology. But we can all be certain that change will continue. This paper describes how to plan a marketing architecture that...
Download this report by Apteco to discover what they are predicting will be the most important data-driven trends for their organisations in 2017; from the customer journey to hyper-personalisation...
In this whitepaper, Tealium address the 5 reasons to unify your marketing technology slack: why should you strive to better manage and integrate your siloed marketing applications and fragmented data...
In this whitepaper Bronto asked the experts once again to reveal their predictions for the upcoming year.
Building a browse recovery program can reap in benefits for your standard email program. Download this report by Bronto to discover the do's and don'ts when implementing this automated...
This extensive guide will help you better understand the new approaches to customer profiling, processing and consent, and a landscape where marketers will need to work harder to obtain consent for...
Bronto partnered with Ipsos Research and Censuswide to survey more than 4,000 US, UK and Australian shoppers about their preferences for cross-border shopping, factors that entice them to shop...
This ebook by Dataiku will teach you the basic concepts behind advanced analytics, machine learning, and dynamic segmentation and how applying these techniques will make you a better and more...
Download this whitepaper by Apteco to discover how you can use past transactional behaviour to predict a customer's most likely next purchase.
This whitepaper by RedEye addresses the fundamental question: do you genuinely have a Single Customer View? And if you don't, why you need one if you’re planning to seriously contend with your...
Bronto Software undertook a study of its customers to find out the current state of commerce marketing - download this report to find out how you stack up against your commerce marketing colleagues...
In this e-book, Bronto explore seven readily available commerce marketing tools and highlight the experiences of marketers using these tools to increase revenue and engagement.

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