Market Insight

Informative whitepapers and research from our service
community to help build your data knowledge

The customer data platform (CDP) is the answer to the marketer’s prayer for a single, accessible repository for all customer data.
This whitepaper by Dataiku includes a short introduction to the EU General Data Protection Regulation (GDPR) as well as tips and suggestions on how data governance and communication/collaboration can...
Download this whitepaper by Dataiku to learn more about how a data science platform can take your data team to the next level.
Download this report to find out how to grow data teams from infancy to maturity.
Download this whitepaper to discover how to maintain a cross-journey conversation with your customers.
This whitepaper looks at what you need to know about GDPR and permission, how consumers view consent, where businesses face the biggest challenges, and what they can do about them.
The 2017 Home Shopping Trends Report provides unique insights into the multi-channel retail market in 2016.
A BlueVenn survey of 202 marketers across US and UK to discover the “mythical beasts” of data marketing
This guidebook takes a closer look at data analytics – the marketer's monster under the bed – to learn whether there really is a 'marketing skills gap', or a 'marketing technology...
Bronto teamed up with Oracle and curated a small assortment of the 2016 holiday emails, highlighting what worked – and what didn’t.
This whitepaper by Bronto and Oracle lays out a framework to help you identify commerce marketing automation platforms that best meet your needs.
This whitepaper produced by data compliance experts DQM GRC will attempt to clarify the specific security needs that organisations must consider arising from the GDPR and will highlight some of the...
A data sharing "recession" is approaching. How can brands survive? Rapp's three step customer-centric approach to the data value exchange will genuinely help brands understand, adapt...
Rapp set out to discover the meaning of value among UK consumers and identify the ‘levers’ that brands need to pull in order to drive value perception among customers.
The truth is that no one can reliably predict the future of marketing technology. But we can all be certain that change will continue. This paper describes how to plan a marketing architecture that...
In this eBook BlueVenn will teach you about a process called ‘Money Mapping’ - which enables marketers to forget the costly ‘scattergun’ approach and instead focus on generating the most profitable...
Download this report by Apteco to discover what they are predicting will be the most important data-driven trends for their organisations in 2017; from the customer journey to hyper-personalisation...
In this whitepaper, Tealium address the 5 reasons to unify your marketing technology slack: why should you strive to better manage and integrate your siloed marketing applications and fragmented data...
In this whitepaper Bronto asked the experts once again to reveal their predictions for the upcoming year.
Building a browse recovery program can reap in benefits for your standard email program. Download this report by Bronto to discover the do's and don'ts when implementing this automated...

Pages

Sign-up to hear about the latest DataIQ news, content and events.