How marketers must approach customer data in a post-GDPR world

The growing need for brands to build customer intimacy and the impending enforcement of the GDPR have pushed data quality to the top of the corporate agenda.

In this report, Royal Mail Data Services explore why data quality is such an issue for today’s businesses, what impact the GDPR will have, and how forward-thinking organisations can use the regulation as a catalyst for improvements to their marketing performance.

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