A Guide to "Money Mapping"
Friday, 3 March, 2017 - 09:45
How to use customer insight to find your next profitable prospects.
Traditionally, the approach to marketing is to generate as many new prospects as possible through multiple channels. Today, there is a growing shift towards ‘discriminate marketing’ techniques with a focus on quality rather than quantity.
By analysing your existing customer-base, the channels they come into the business through, their revenue, your market penetration, the traditional customer attributes and their economic growth potential, you can start to look for patterns in groups of customers that can be used as insight to apply to your lead generation programmes.
In this eBook BlueVenn will teach you about a process called ‘Money Mapping’ - which enables marketers to forget the costly ‘scattergun’ approach and instead focus on generating the most profitable and easy-to-acquire prospects.
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