DataIQ Research Report: Data Supression & Compliance with GDPR
Monday, 15 May, 2017 - 09:45
This research report outlines why data suppression is key to compliance with the incoming General Data Protection Regulation (GDPR).
Suppression has a significant benefit to offer all types of marketers through improving campaign performance, reducing costs and protecting brand reputation.
It is also now at the centre of legal compliance and customer engagement. With GDPR due to be enforced from 25th May 2018, the time to review and refresh your suppression strategy is now.
Based on research carried out by DataIQ alongside The Ark, this report outlines why marketers need to ensure they supress details of the deceased from their databases or risk non-compliance in 3 main areas of the GDPR.
It also advises organisations on how to review supression strategies with a 22 point checklist, and reveals the critical component you need for an effective suppression strategy.
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