The Customer Data Platform: Spend Less, Achieve More
Monday, 19 June, 2017 - 09:45
The customer data platform (CDP) is the answer to the marketer’s prayer for a single, accessible repository for all customer data.
It is the connection point for customer data across all platforms and channels, giving a consolidated view of customers as they engage with brands across channels and devices. It creates a platform to power omni-channel marketing and marketing analytics.
In this paper, however, RedEye take an alternative view of the CDP. While some see the CDP as a new development, RedEye’s view is that it’s simply the natural evolution of the marketing database. They see it as the final step in the creation of a new era where the approaches of traditional direct marketing are finally applied to omni-channel marketing.
Download this report today to find out how you can achieve more by spending less with a CDP.
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