One day of your year, five years for your business
What will your business look like in five years’ time? Things are changing fast - emerging digital channels, shifting consumer behaviour, greater regulation, increasing visibility and access to data.
Transforming your digital marketing and data practice to meet these challenges will be complex and demand agility.
Gaining an insight into projected trends will help to ensure those plans align more closely with the new realities. For that, you need to hear from futurologists who understand the digital consumer and the emerging technologies which are shaping this new business environment.
You need a good grasp on the channels through which consumers and brands will be interacting and how they alter the nature of the customer relationship. You also need a clear view of the part data will play across your business and at the heart of your analogue and digital marketing.
DataIQ Future provides all three strands in one unique, strategic event. Now in its third year, it has established itself as the “must attend” one-day conference for senior directors and department heads who are tasked with creating plans that are agile, intelligent, deliverable and profitable.
DataIQ Future brings together leading industry practitioners and renowned futurologists to examine what the next five to ten years hold for a sector that is reaching beyond the known boundaries it has inhabited for the last two decades.
Identify the cutting edge of technology and social trends with insights from Tom Chatfield, author of “How to thrive in the digital age” and a BBC columnist, and Dave Coplin, chief envisioning officer, advertising and online, Microsoft.
Learn how media and social networks are becoming connected and data rich from Gill Whitehead, director of audience technology and insight at Channel 4, and Thomas Power, head of communities at Google.
Prepare for new regulations and how they may change the cost base of your marketing from Moritz Godel, associate director of London Economics, authors of the ICO report on the business impact of the proposed data protection regulation.
Discover the data tools and techniques that will drive performance in your digital marketing and customer management from the companies building them, including Experian Marketing Services, Callcredit, Neolane, Rapp, Teradata and many others.